We are a programme management company, focused on creating innovative health solutions for employers, insurers and individuals.

Health Pulse Services founding principles are to maximise the best of the NHS or local state health provision, to add value and to not replace but to create innovative, accessible, affordable and sustainably priced complementary products.

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We help our clients achieve their objectives in relation to healthcare, by building products and services established on our guiding principles:

Health Pulse Cancer and Major Illness Insurance

Treatment cover for Cancer, Heart Surgery and Neurosurgery

Nurse Champion support from point of GP referral

Access to leading private treatment
and care when the NHS cannot deliver

No underwriting

Premiums to fit most budgets

Peace of mind if the NHS falls behind targeted waiting lists

The policy terms and conditions are underwritten by AXIS Specialty London. AXIS Specialty London is subject to regulation by the Financial Conduct Authority. The policy is managed by Optio Underwriting Ltd. Health Pulse Services is an introducer for Price Forbes & Partners Ltd. Price Forbes & Partners Ltd is authorised and regulated by the Financial Conduct Authority.



Matthew Goldsmith

Matthew has over 30 years’ international private medical insurance experience. He is a Fellow of the Chartered Insurance Institute and has an MBA from the Open University. He has lived in Germany and the Middle East and had senior roles with Allianz, Munich Re, CIGNA and BUPA.

07549 340468
Matthew Goldsmith


Bruce Eaton

Bruce has 28 years’ experience in the insurance and services industry, holding a variety of roles in the private medical market on both provider and broker sides of the business model. He has lived and worked in the Netherlands in senior roles with Allianz, Healix and Gissings.

07730 198830
Bruce Eaton


Tim Dodd

Tim’s speciality is in developing, and delivering solutions for insurers to help improve policyholder health and wellbeing, Tim has worked with major insurers and re Insurers in the UK & Internationally over many years delivering solutions that have demonstrably improved policyholder health and reduced modifiable risk.

Tim Dodd

“I worked with Matthew on a strategic partnership and was impressed by his enthusiasm and strong project management skills. He demonstrated great passion in delivering a new solution to the market and ensuring it delivered on time.”

“I have worked with Bruce on several projects this year and he has proven on each and every occasion to be proactive, highly knowledgeable and with a ‘can do’ attitude when there are any bumps in the road. Throughout my dealings with him there is a genuine desire to put our client’s and their employees’ needs at the forefront of all that he does.